Prepare 4-6 PowerPoint Slides containing the following:
Discuss what you believe the primary appeal strategy YETI is conveying in the video and why. Provide evidence from the video to support your thoughts.
Next, choose a commercial of another brand you are familiar with and discuss their appeal strategy, providing a link to the commercial. Provide evidence from the video to support your thoughts.
Describe why you believe the appeal strategy fits the brand you chose?
Briefly explain what appeal strategy you would use if you were in charge of a video campaign for Audio Partners and expand on that by walking through your proposed video’s sequence.
Include at least 2 scholarly or industry-specific references. The CSU Global Library is a good place to find these references.
Reference:
YETI. (2011, November 14). YETI vs. Grizzly Bear I Yeti Coolers [Video]. YouTube. In depth power point slides with notes please