Focus on this question: What are the key drivers of consumer engagement with fashion brands’ content with their communications on social media?
Identify a Theory Group: Using the Theory Resource Module, identify the theory group (e.g., interpersonal, persuasion, group, mass, intercultural, etc.) that best fits your topic of interest. Explore the theories in this group.
Select Two Theories: Identify two theories from this theory group that relate to your research question. You will expand on these theories in your discussion board post.
For each theory, provide a minimum of three bullet points addressing the theory’s big ideas and key terms related to your topic.
Write a 200-300 word application for each theory, addressing the following questions:
What does this theory help illuminate about your topic?
Who does this theory give a voice to or shine a perspective on?
How does this theory help explain why something happens the way it does?
How does this theory show where (a time or place) your topic is most prevalent?