Textbook DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts

Textbook
DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts and strategies, 9th edition, London: Cengage
read chapter 5 of  textbook & answer all Discussion-Review questions at end of chapter