Textbook DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts

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Textbook
DIBB, S., SIMKIN L., PRIDE, W., FERRELL O.C., 2023., Marketing concepts and strategies, 9th edition, London: Cengage
read chapter 9 of  textbook & answer all Discussion-Review questions at end of chapter 

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