1.Complete a situational analysis of the traditional department store industry and Macy’s as of 2005. Which factors in the external environment could (positively and negatively) affect the success of Macy’s new strategy (use Porter’s Five Forces framework)? Which internal factors could affect the success of the company’s success?
2.Evaluate Macy’s 2005 consolidation and repositioning strategy: what are its strengths and weaknesses?